- Addressable TV advertising market to hit $3.3B by 2020 March 26, 2019Overall spending on addressable television advertising is poised for massive growth and could total $3.3 billion by 2020, according to the Video Advertising Bureau.
- Editor’s Corner—Apple TV will die so TV+ can live March 26, 2019Apple may have whiffed on its Apple TV+ announcement Monday by offering too few key details about the service. But the company did say that its TV app was coming to Roku and Fire TV devices, essentially sounding the death knell for Apple TV.
- TiVo unveils its modular CubiTV product for Android TV March 26, 2019TiVo on Tuesday announced the launch of CubiTV for Android TV, a modular, preintegrated solution for customers interested in the Android TV Operator Tier.
- Adobe taps Roku to offer customers targeted OTT advertising March 26, 2019Adobe said Tuesday that it will give its Advertising Cloud, Adobe Audience Manager and Adobe Analytics customers the option to target audience segments with first-party data on Roku’s platform.
- Apple jumps into streaming video games with Apple Arcade March 25, 2019Apple is taking on Google, Microsoft and other players in the emerging cloud gaming space with Apple Arcade, a subscription streaming service for video games that works across mobile, desktop and TVs.
- Apple launches TV+ streaming service, TV app integrations with Roku and Amazon Fire TV March 25, 2019Apple on Tuesday officially launched its new streaming video service, dubbed Apple TV+, and updated its TV app, which will be available on Roku and Amazon Fire TV devices.
- PBS in talks to join streaming TV services by the end of the year March 25, 2019PBS is advancing its streaming video strategy and that in part means continuing to move forward with deals to secure carriage on streaming TV services like Sling TV and Hulu with Live TV.
- Samsung’s Tizen OS dominates global smart TV market March 25, 2019Global sales of smart TVs are rising and accounting for most of the sets being sold. According to Strategy Analytics, odds are good that consumers buying smart TVs will pick one up that runs Samsung’s Tizen OS.
- Apple’s privacy push could provide video edge over Amazon, Google and Facebook, analyst says March 25, 2019As Apple reportedly prepares to raise the curtain on its streaming video service on Monday, one analyst believes that the company’s privacy push could give it an advantage over its rivals.
- Global online video subscriptions hit 613M in 2018, surpassing cable subscriptions March 22, 2019At the rate online video services are growing and pay TV services are shrinking, it was just a matter of time before streaming overtook cable. Turns out that time was 2018.
